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rp
Joined: 04 Jul 2003
Posts: 127
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Posted: Mon Jul 21, 2003 1:51 am Post subject: out of it
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so being out of the system and not really knowing what is in sears corps mind on how they want this company to progress, i just state the obvious. lands end seems to sell, covington seems to die. they need more push on appliances and take it to the barn. thats all folks
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centralnj1
Joined: 06 Jul 2003
Posts: 234
Location: Greenville, North Carolina
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Posted: Mon Jul 21, 2003 3:06 pm Post subject:
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Covington? Sounds like it might appeal to elderly ladies. They need a name that fits the times and appeals to younger buyers.
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Unhappy1314
Joined: 04 Jul 2003
Posts: 613
Location: New Frickin' Jersey
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Posted: Mon Jul 21, 2003 3:25 pm Post subject:
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| centralnj1 wrote: |
| Covington? Sounds like it might appeal to elderly ladies. They need a name that fits the times and appeals to younger buyers. |
sears has always been bass ackwards when it comes to softlines...they have no clue what fashion is, and by the time they find out, they are five years late
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Thundrous
Joined: 14 Jul 2003
Posts: 5
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Posted: Mon Jul 21, 2003 11:53 pm Post subject:
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I agree. Covington sounds very old and stodgy. It does not sound like something that is interesting or fashionable. Land's End is in the same rut. It is not clothing that is of any current fashion. It is far from trendy at a time when most people purchase trendy clothing. It is old looking and boring. If you are buying clothes for back to school and want to punish your kids, the thing that will strike the most fear in them is saying "If you don't stop mis-behaving, Mom and Dad are going to buy all your new clothes at Sears!" It is sure to work. What normal kid would want to be seen in Covington and Land's End when all their friends are showing off their new outfits from Gap, Old Navy, Aeropostale, Abercrombie and Fitch, and all the other stores that sell clothes that look good?
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msguru
Joined: 06 Jul 2003
Posts: 933
Location: I would tell you, but than I would have to kill you!
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Posted: Mon Jul 21, 2003 11:59 pm Post subject:
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| Thundrous wrote: |
| I agree. Covington sounds very old and stodgy. It does not sound like something that is interesting or fashionable. Land's End is in the same rut. It is not clothing that is of any current fashion. It is far from trendy at a time when most people purchase trendy clothing. It is old looking and boring. If you are buying clothes for back to school and want to punish your kids, the thing that will strike the most fear in them is saying "If you don't stop mis-behaving, Mom and Dad are going to buy all your new clothes at Sears!" It is sure to work. What normal kid would want to be seen in Covington and Land's End when all their friends are showing off their new outfits from Gap, Old Navy, Aeropostale, Abercrombie and Fitch, and all the other stores that sell clothes that look good? |
However, Covington is a nice brand. Found same line at Kohl's under their name of course. I think sears did not give the covington line the right amount of time in the lime light.
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Sears AP
Joined: 05 Jul 2003
Posts: 39
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Posted: Tue Jul 22, 2003 12:11 am Post subject:
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Some of the Coventon mens shirts seem to be dull and faded.
But SouthPole is popular in a store close to ours.. Six guys walked in over the weekend and took all the south Pole and Ran..
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GreatestAbyss
Joined: 04 Jul 2003
Posts: 31
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Posted: Tue Jul 22, 2003 3:48 am Post subject:
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Covington is just plain awful. Anyone with any sense of style can see that. Land's end is horrible. I agree with Thundrous. It is old looking. It is not stylish. My kids tell me it is uncool. I don't want to wear any of it either. What is wrong with Sears is that they don't know squat about fashion. To make matters worse, the name "Covington" just does not conger up an image of style. It sounds old. The reason six people would steal all the Southpole clothes and not bother with Land's End or Covington is that Southpole has value. Why would a store leave a display of Southpole unprotected anyhow?
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msguru
Joined: 06 Jul 2003
Posts: 933
Location: I would tell you, but than I would have to kill you!
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Posted: Tue Jul 22, 2003 12:29 pm Post subject:
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| GreatestAbyss wrote: |
| Covington is just plain awful. Anyone with any sense of style can see that. Land's end is horrible. I agree with Thundrous. It is old looking. It is not stylish. My kids tell me it is uncool. I don't want to wear any of it either. What is wrong with Sears is that they don't know squat about fashion. To make matters worse, the name "Covington" just does not conger up an image of style. It sounds old. The reason six people would steal all the Southpole clothes and not bother with Land's End or Covington is that Southpole has value. Why would a store leave a display of Southpole unprotected anyhow? |
I disagree
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lowmorale
Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
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Posted: Tue Jul 22, 2003 12:58 pm Post subject:
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One thing I would like to point out, is that right now we have too much. Too cluttered to much it is almost work to try to find something. Our childrens department to me is one of the best in retail. We carry all the right brands from carters, just beautiful selection. ( Or I just love buying baby stuff) We do though. Where we need help is teens, we need our own Identity and someone who can help here. I know that teen clothes have to be the hardest to establish. You never know from one momement to the next what they will like. I was also very sad to see our Executive Collection of Womans leave.
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stillthere
Joined: 04 Jul 2003
Posts: 1381
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Posted: Wed Jul 23, 2003 12:47 am Post subject:
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No matter what, we'll never get the teens nowadays to buy from sears.
They go where the name of the store and the look of the store is something that they can identify with or that they wish they could be part of.
A girl might just have one item from sexy, expensive, Abercrombie, but it's going to be her favorite item. A guy who likes the clean cut preppy look from the Gap, KNOWS those labels are in his shirts and on his jeans and it's part of who he represents himself to be.
What junior high or high school teenager would want to have his or her look, be that of sears, where his or her mom bought the refrigerator!
By the way, I looked around today and almost all our customers are elderly! Yes, there were some moms with screaming kids, but it's doubtful to me that those kids will grow up to be our customers.
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