Joined: 04 Jul 2003
Posts: 1337
Location: The Collective
| Posted: Wed Jul 16, 2003 1:20 am Post subject: | |
NUMBERONE!!!!!!!!! So glad you are back!!!!!!!! 
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Joined: 07 Jul 2003
Posts: 1037
Location: Formerly 3333
| Posted: Wed Jul 16, 2003 1:24 am Post subject: | |
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I'm glad you're back too, NumberOne. I've missed getting slapped around here with Nofs not posting anymore.
Good to see you again. "Footie" |
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Joined: 04 Jul 2003
Posts: 260
| Posted: Wed Jul 16, 2003 1:29 am Post subject: | |||
We got Lands' End last year. It is on TV all the time....good Lands' End commercials with 'now avail at Sears'. Our customer loves this stuff....hard to stay in stock. |
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Joined: 07 Jul 2003
Posts: 1037
Location: Formerly 3333
| Posted: Wed Jul 16, 2003 1:33 am Post subject: | |
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There is one testimonial that, at least in Real's town, SEARS customers do buy Lands End merchandise..... so much so, the store has trouble staying in stock.
This may turn out to be a niche customer and some stores may prove to do better in it than some other stores, but I say, let's do what we can to bring the more affluent consumer into our stores. Broadening our customer base is the only way to grow sales. "Footie" |
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Joined: 06 Jul 2003
Posts: 933
Location: I would tell you, but than I would have to kill you!
| Posted: Wed Jul 16, 2003 2:21 am Post subject: | |||||
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Joined: 04 Jul 2003
Posts: 1381
| Posted: Wed Jul 16, 2003 2:22 am Post subject: | |
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Do you have any idea how much merchandise there is in my store right now? And the aisles are literally choked with racks and racks and racks of clearance. Brimming. Overflowing. Stacked.
In addition to that, there are thousands and thousands of signs everywhere. Hanging from the ceiling, on the racks, tables, columns and even decals on the floor. It is a visual nightmare. The carpets are dirty and the mcas can't keep up with the clothes the customers throw on the floor of the fitting rooms. The more affluent customers are down at the stores in the middle of the mall, at the stores with the calm, serene design, with shiny marble floors, with the salespeople dressed to the nines. Our customers on the other hand feel right at home tossing a dress or a pair of shorts in the blue buggy along with their detergent. I don't think we've staged the proper setting for the affluent Lands' End catalog shopper to feel at home in. When I said in another post, that maybe since our customers are purchasing their first Lands' End items now that they've gone to clearance (and more) that they might return and buy some of our new Fall season Lands' End at regular price, I typed and then deleted something so I wouldn't sound so negative. What I deleted was... yeah, right. I don't think so. |
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Joined: 11 Jul 2003
Posts: 132
Location: Midwest, IN
| Posted: Wed Jul 16, 2003 7:00 am Post subject: | |
| we are just getting the items in our store, but i would say 80% of the customers i see are so concerned about price that if its not on sale they won't buy it. The other 20% dont care and buy anything. But like i said, most customers will come up and the first thing they ask is what is the price of this item, if its not a sale, they say nevermind. | |
Joined: 07 Jul 2003
Posts: 1037
Location: Formerly 3333
| Posted: Wed Jul 16, 2003 11:50 am Post subject: | |
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No one said Lands End is for everyone. Just like automobiles.... not everyone drives a Lexus.
In order to broaden our customer base, we need to be able to offer a good better best lineup in apparel.... much like we successfully have done for years in hardlines. If someone buys Lands End from us as opposed to higher end clothing from someone else, then we've accomplished what we set out to do. Of course, the majority of our core customers are going to lean toward Covington or some other less expensive brand but we now have something to offer the more affluent customer. Keep in mind too.... we already get this consumer in our stores for appliances, tools, and automotive. This higher end customer already shops at Sears. We just have to get her down to softlines on one of her next visits. "Footie" |
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Wed Jul 16, 2003 12:18 pm Post subject: | |
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Footie
I am in a very high end area, they do not buy Lands End it is everywhere in the store. The softlines are too crowed, the remodel made it more confusing. Maybe they should of had Lands End in just one area. It is very beautiful clothes I am not saying that. But we do not have that kind of customer. If you say that it is too very well, I think the numbers have been inflated because if it did sell anywhere it would be in our store. |
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Joined: 06 Jul 2003
Posts: 933
Location: I would tell you, but than I would have to kill you!
| Posted: Wed Jul 16, 2003 10:57 pm Post subject: | |||
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Joined: 15 Jul 2003
Posts: 14
| Posted: Thu Jul 17, 2003 7:44 am Post subject: | |
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OK.....I am going to be the quintessential broken record.
Let's say you have a really great steak house.....we have a couple in Rochester.....and prime rib is $19.99. They have cloth tablecloths and napkins. Let's call this steakhouse L. L. Bean Down the road is ANOTHER steak house. Everything is pretty much the same. Same prime rib, same baked potato, same quilted toilet paper in the rest rooms. Let's call THIS steakhouse Lands End. Now guess what!!!! McDonalds decides to buy steakhouse #2. Won't it be nice, after all, to pull in those high end diners?? Now you as the customer can either go to steakhouse #1 (L. L. Bean) and get that prime rib for $19.99 (tee shirt) with all the amenities, or you can go to McDonalds (Sears) and take your tray (shopping cart) from the counter (central cashwrap), sit in one of their plastic booths, and get your own drink refills. That also will cost you $19.99 (tee shirt). Gee.....somebody tell me again please, why I ought to park the Jag at Sears to buy Lands End??? Hoffman Estates, I'm for hire, but I ain't cheap! |
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Joined: 07 Jul 2003
Posts: 1037
Location: Formerly 3333
| Posted: Thu Jul 17, 2003 11:49 am Post subject: | |
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The difference is...... the more affluent consumer doesn't normally frequent the McDonalds in your example. In our case, they already do in other departments.
It appears to me you're suggesting we just throw up our hands and give up on the customer with the most disposable income. With that line of thinking, we have NO CHANCE to win because we're not even in the game. The people are already in our stores for other products. I say, let's do something to keep them in our stores and buying from us as opposed to them just walking through on their way to the high fashion store down the mall...... or L. L. Bean even. "Footie" |
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Thu Jul 17, 2003 12:38 pm Post subject: | |
| We should of gave Coventry a chance it is more up the alley of our customer. I am sorry but if they are not buying in our store, which we do have the Jags they are not going to buy in any. I could see Fields pulling this but not Sears. THe department are so crowed it looks to messy and too much work to even look for softlines. I think that bringing in all the Lands Ends and now having to clearance in which they did also at Christmas. THe customer is going to buy the dirt cheap Lands End over Coventry and the Basic | |
Joined: 04 Jul 2003
Posts: 44
| Posted: Fri Jul 18, 2003 12:37 pm Post subject: | |
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The only thing worse than not advertising it at all would be running ads in markets that don't yet have it.
"Footie" You mean like "NEXT DAY DELIVERY" ziggy |
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Fri Jul 18, 2003 12:48 pm Post subject: | |
| I had a guy yesterday that has been reading all the changes in the store so he had a broken appliance that he needed yesterday!!! Drove 35 miles thinking yea that he could get in on hand ( the paper said we are focusing on store stock or next day delivery) well he picked out four different ones and guess what he can get in July 24th. I called Delivery to see if they would work with me ( no we can not take care of this that date is correct) He said I quit coming her fourteen years ago, it will be longer next time. He made some more comments which were not very positive. I apologized showed him a couple of floor models that I could let him have. Not good enough | |
Joined: 04 Jul 2003
Posts: 1337
Location: The Collective
| Posted: Fri Jul 18, 2003 2:30 pm Post subject: | |
| I saw a Blowes commercial yesterday it said ( I listened carefully to the words) thousands of appliances ALL IN STOCK or next day del now if any of you have done shops in Lowes, you know this is a lie. They do not have ALL of their stuff in stock. The only thing they can get next day is the stuff they DO have in stock in the store. | |
Joined: 04 Jul 2003
Posts: 260
| Posted: Sat Jul 19, 2003 2:01 am Post subject: | |||
There is a company approved Take Me Home Today list...TMHT. Each store in the company is on the program...some more than others....if you don't have anything in the backroom for take with it is your ASM's responsibility to get it....not the company's to be sure you have it.....Stores Own Sales...that means you and me....if you don't have it, make noise in your store to your SGM...do you have a list of what you are supposed to have in 22, 26 or 46? If not, ASK for it. |
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Joined: 04 Jul 2003
Posts: 830
| Posted: Sat Jul 19, 2003 2:33 am Post subject: | |
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Can I pull the list up on the intranet or does a manger have to do it?
CS 
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Joined: 04 Jul 2003
Posts: 260
| Posted: Sat Jul 19, 2003 2:41 am Post subject: | |
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It's on the intranet....
Go to the hardlines page, in the middle it says something about TMHT product...... You can print, but need to know your assortment level. I'll check to be sure this is correct in the morning and let you know if there are any other clicks first...but I don't think so. |
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Sat Jul 19, 2003 3:20 am Post subject: | |
| Thank you I will pull it up tomorrow and put it right on his desk. Thanks for the info we were not aware of this, and we are one of the busiest stores. Thanks | |
Joined: 04 Jul 2003
Posts: 260
| Posted: Sat Jul 19, 2003 3:24 am Post subject: | |
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You are welcome.
It's all about selling something to everyone.....if your asm or sgm say you don't have room to store TMHT stuff, then get your DISM or DOM or DGM involved. Trust me, you'll get the stuff for your customers. Your asm can also customize your list to what your store sells the most of....ask your asm for your best sellers. If he/she doesn't know, have them ask your DISM to run a SPRS report showing item sales.......it's easy to do. Last edited by realstuff on Sat Jul 19, 2003 3:53 am; edited 1 time in total |
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Sat Jul 19, 2003 3:51 am Post subject: | |
| I will get right on so shocked that management has not come out with this list. I will pull it up in the morning | |
Joined: 04 Jul 2003
Posts: 830
| Posted: Sun Jul 20, 2003 2:28 am Post subject: | |
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Yes, thanks realstuff. I remembered that I'd seen it under hardlines and pulled it up today. I asked my ASM about it and he said he and the SGM had "filled it out" a couple of months ago.When I asked him if he realized that this was a huge priority for the relaunch to work, he tried to pull it up and could not remember where it was. I told him I was not trying to be miss know it all, but if the DM came in unannounced like he has been doing, we should be prepared. He told me to find all the displays that we had a TMHT model in the back and be sure they were signed. That is our TMHT! We have nothing in the back except some 80 series ( no dryers to match) and some elite's, and a few frig's. I read the newsletter and it says the stuff should be in by the first week in July. My coworkers and I thought we weren't getting much because of the remodel, but now I think it's because there was never a request for much.
So, can any of you give me some more input about this program? Since we have areas of responsibility, I think he should make us more culpable in this program. He should be able to go to each person and they should be able to tell him what we need in their area of responsibility. We are certainly willing to do this, but we need to know more from him, or in my case, I have to get my information here. CS
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Joined: 04 Jul 2003
Posts: 130
Location: Florida
| Posted: Sun Jul 20, 2003 5:07 am Post subject: | |
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CS, Low,
I can't believe your stores are not 'up' on the TMHT program. This has been in force a very long time. Originally, the main problem was getting the merchandise, but a couple of months ago, after much complaining and low sales, because of local competion, our DM asked us what we needed and when I told him, he up'ed the fen quainites, which means our store got more of what we needed. Now, with the relaunch, you can get what you need through a simple email, which your ASM will have to do. Each and every asso. has always had a copy of the THMT list for each area of BC and your are right the 'seasoned' assoc. give their imput to our ASM as to what we need. Now that we have the merchandise, the next problem is re-training ourselves to quailfy to customer FIRST as to wheather they must have it now, or can it be ordered. In other words sell what you've got, rather than sell something and then find out you don't have it. It does take a different way of thinking. Our biggest problem is no customers. Sales are just not there, you've got to have someone to sell too. Today was Great Saturday and many of us sold nothing at all. Store had lots of traffic, but not for BC. They still need to work on availablity, we are losing to many sales, through cancellations, due to date changes, or the fact that they come it for a certain type item and you just can't get it for a couple of weeks. This is killing us. Our competitors are getting those sales. You can't always switch them to another brand. We are getting a bad reputation for not being able to delivery when we promised. JL 
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Joined: 05 Jul 2003
Posts: 1522
Location: chicagoland by the big guys
| Posted: Sun Jul 20, 2003 1:08 pm Post subject: | |
| Just looking are they mostly Elite that is being cancelled and date change. I have lost so many due to that it just irks me especially when you have a hard to get five year on it. I saved one yesterday that was suppose to be delivered on the sixteenth they call and said she could not get the frig till the first of august come on!! She came in and was going to cancell the whole order. I got delivery to take her out a 399 till the elite comes. She was ok with that, still not what I call good customer service though. I never understood why when you ring one two months ago that they do not secure that appliance. How do they run out now when that was rang two months | |