Joined: 23 May 2008
Posts: 373
| Posted: Fri Oct 09, 2009 2:09 am Post subject: Too Many Sears Commercials | |
| I have to mute the Sears commercials and look away - there are just too many of them - it seems like Sears spends way to much money on these commercial spots - and again there are just too many ideas on them - they can't seem to find an idea and stick with it. For instance - if your watching one show and every five minutes - there is a Sears commercial - or you are home one night and all all channels and networks - there are Sears commercials. Does anyone know how much this company spends on advertising? | |
Joined: 15 Mar 2008
Posts: 672
Location: stuffed in the back room of a kmart
| Posted: Fri Oct 09, 2009 12:10 pm Post subject: | |
| didnt they just announce that they were cutting advertising a month or so ago? | |
Joined: 04 Jul 2003
Posts: 933
Location: roaming...
| Posted: Fri Oct 09, 2009 12:25 pm Post subject: Re: Too Many Sears Commercials | |||
Never enough. That should be the answer from an employee's perspective. "Too many/much" would be an answer from a customer's perspective. Advertising is responsible for the largest percentage of footsteps in the door. Business 101. Especially in these times where people are clutching onto their dineros more than ever, you want the company out there flashing their name and their deals more than ever. |
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Joined: 06 Jul 2003
Posts: 8380
Location: Central CA
| Posted: Fri Oct 09, 2009 4:02 pm Post subject: | |
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Yeah, I was just thinking... this is the first time I'd heard someone complain about there being tooo many Sears commercials since Eddie took over. Once of the first things he did was slash the ad budget to the bone.
I would think that anyone in commissioned sales would be welcoming all the advertising they could get right now. |
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Joined: 20 Apr 2005
Posts: 1176
| Posted: Sat Oct 10, 2009 3:41 am Post subject: Re: Too Many Sears Commercials | |||
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Joined: 20 Apr 2005
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| Posted: Sat Oct 10, 2009 3:57 am Post subject: Re: Too Many Sears Commercials | |||||
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Joined: 14 Jul 2006
Posts: 586
| Posted: Sat Oct 10, 2009 5:25 am Post subject: | |
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Yeah...I thought we were supposed to like our commericals.
I kinda like some of the Blue Crew commericals... 
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Joined: 26 Feb 2005
Posts: 125
| Posted: Sat Oct 10, 2009 11:09 pm Post subject: | |
| I like the electronics one and the blue christmas crew ad with the elfs... | |
Joined: 08 Jul 2003
Posts: 6309
| Posted: Sat Oct 10, 2009 11:39 pm Post subject: style , slick and S**T | |
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They might too hip. This BlueCrew stuff really doesn't push the other basics besides service(which is yet to be seen in high quality practical execution). When advertising you have got to push product AND price(not A promise but an actual product and price). Especially in this economy and not a hedgefund manager's economy run amuck.
HD just ran a 10% off appliances with no HD cc. That's what you have to do. I think alot of those 10 sec 15% off etc type adds are probably just as effective because they include an actual discount. |
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Joined: 04 Jul 2003
Posts: 2400
Location: A little bit sideways!
| Posted: Sun Oct 11, 2009 4:08 am Post subject: | |||||
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LuisLuis, you must be up at three AM watching local cable access if your seeing too many "Holdings Corp" ads. The facts don't support it.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=35230&seenIt=1
Shit, even the acting W. Bruce said it was true.  ~GoodFella
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Joined: 23 May 2008
Posts: 373
| Posted: Sun Oct 11, 2009 5:02 am Post subject: | |
| Nope I was home during prime time viewing hours - and watching some popular shows - every 5 minutes was a Sears commercial. Just the major networks - not cable extras. Even when I surfed off of it - there was another one on another channel. Now the last thing I want is to be hearing about Sears on my time off - so I used the mute button alot. Hey I know the company needs and wants to make money - and I know there are people who are happy working there - just thought it was too many commercials too close together. | |
Joined: 15 Mar 2008
Posts: 672
Location: stuffed in the back room of a kmart
| Posted: Sun Oct 11, 2009 5:12 am Post subject: | |
| ive notice alot more kmart commercials lately, nothing for the new online layaway yet, but just that blue electronics crew one once or twice a day. | |
Joined: 14 Jul 2006
Posts: 586
| Posted: Mon Oct 12, 2009 12:45 am Post subject: | |
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I do see a lot of ads, goodfella. Maybe some regions are being targeted more than others?
I see at least one a half hour if and when I do sit down and actually watch television. Most of the time I keep it on for background noise while I do my studying and homework... |
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Joined: 08 Jul 2003
Posts: 6309
| Posted: Mon Oct 12, 2009 3:58 am Post subject: blue crew -BOO | |
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I think a couple of reasons for seemingly more commercialsl is they are more memorable if not effective. Even though it doesn't mean squat you can remember blue crew...and Sears. And being associated with Sears you are more aware of Sears commercials.
That pull from GF is correct from what I've read since the ESL crew took over. I thought I read where mr ed was going to go with more 10 second commercials and go for certain demographics. The problem is though there is not enough product AND price commercials. Again the Blue Crew commercials might be hip & cool but do they really bring customers into the store. Especially AT their time of need. Since the blue crew targets hardlines you have to hope the next time someone's appliance breaks down they will think blue before they think Gene Hackman & Lowes. |
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Joined: 21 Apr 2006
Posts: 1134
Location: the known and the unknown
| Posted: Mon Oct 12, 2009 4:23 am Post subject: | |
| I think we run a lot of commercials but isn't that what we would want? We all complain how Sears is dead in the water to the other retailers and now we are going to complain we advertise too much? If we didn't advertise at all then the complaint would go that no wonder we are dead, we never have any commercials. I think it's great we hired Brett Favre and fixed the joke about procastenaters that can't make up their minds into it. My only complaint, and this is only because I'm in home improvement, that all the commercials are for appliances and electronics. We are supposed to be part of the Blue Crew now, how about giving us some love? I don't think there is any such thing as too much advertising if you want to get customers in your store. | |
Joined: 14 Jul 2006
Posts: 586
| Posted: Mon Oct 12, 2009 4:54 am Post subject: | |
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Yeah, what about adverts for other departments? Of course, I can't remember the last time I've seen a commerical for the...er, softer side of Sears.
Wait. I think I did see a clothing commerical a few weeks ago... |
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Joined: 04 Jul 2003
Posts: 2110
| Posted: Mon Oct 12, 2009 5:26 am Post subject: | |||
That's all I see...Kmart ads and the nearest one is a minimum of 100 miles away. 
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Joined: 03 Mar 2005
Posts: 1646
Location: Michigan
| Posted: Wed Oct 14, 2009 12:21 pm Post subject: | |
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Cable DOES have its advantages. Only time I see a Sears or Kmart commercial is on Lifetime or WE or maybe ESPN every once in a while.
They're probably getting bargain-basement rates on NBC -- the worst performing of the "old" TV networks. If you're seeing them on "The Biggest Loser" .... how appropo. 
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